Adhesive PR | BBC First
Adhesive PR - BIG AGENCY THINKING COUPLED WITH A FAMILIAR CULTURE. Our agency heads have taken learnings from their experience at multi-national agencies to craft a distinctive and ownable offering. We celebrate our independence. We are masters of our own destiny. Our services include 5 pillars: Public Relations, Social Media, Influencer, Content and Events
Adhesive PR, Sydney, Surry Hills, Adhesive, PR, Public Relations, Social Media, Influencer, Content, Events, Australia, New Zealand
portfolio_page-template-default,single,single-portfolio_page,postid-15648,ajax_fade,page_not_loaded,,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

BBC First

BBC First #WhatsNext Twitter Drama

Content, Influencer, PR, Social Media
About This Project

To launch BBC Worldwide’s new channel, BBC First, we created the world’s first collaborative, real-time Twitter drama. Filmmaker Gracie Otto curated the story as it unfolded, highlighting the bold and unexpected storytelling you can expect from BBC First. The fully integrated campaign spanned social, earned and owned channels including a dedicated on-air TVC.