Adhesive PR | Dyson
Adhesive PR - BIG AGENCY THINKING COUPLED WITH A FAMILIAR CULTURE. Our agency heads have taken learnings from their experience at multi-national agencies to craft a distinctive and ownable offering. We celebrate our independence. We are masters of our own destiny. Our services include 5 pillars: Public Relations, Social Media, Influencer, Content and Events
Adhesive PR, Sydney, Surry Hills, Adhesive, PR, Public Relations, Social Media, Influencer, Content, Events, Australia, New Zealand
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Dyson Supersonic Hair Dryer

Events, Influencer, PR, Social Media, Video Creation
About This Project

Adhesive PR was tasked to launch an innovative new product that would shake up the category in Australia – the Dyson Supersonic hair dryer.

Faced with a three-month gap between global and the local launch, and tasked with establishing credibility within the beauty industry from the get-go, we implemented a phased strategy across multiple earned media touch points to sustain media hype and desire. The media strategy and partnership with one of Australia’s most well-known and respected editorial hair stylists, solidified Dyson as a serious player within the hair care industry. We helped to make the Dyson Supersonic hair dryer one of the brand’s most successful product launches to date.