Adhesive PR | KitchenAid
Adhesive PR - BIG AGENCY THINKING COUPLED WITH A FAMILIAR CULTURE. Our agency heads have taken learnings from their experience at multi-national agencies to craft a distinctive and ownable offering. We celebrate our independence. We are masters of our own destiny. Our services include 5 pillars: Public Relations, Social Media, Influencer, Content and Events
Adhesive PR, Sydney, Surry Hills, Adhesive, PR, Public Relations, Social Media, Influencer, Content, Events, Australia, New Zealand
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KitchenAid

KitchenAid shows the best things come in Mini sizes

Category
Events, PR
About This Project

To launch the small but mighty KitchenAid Artisan Mini Mixer, we opened Australia and New Zealand’s smallest restaurant – Pith By Mini – and flew out NYC’s rising culinary star, 22-year-old Jonah Reider to curate the exclusive dining experience.

Inspired by his ‘dorm room restaurant’, we transformed Sydney and Auckland’s smallest apartments into Mini pop-ups that seated just six diners and offered a menu created using the epic Mini.

The sought-after events created huge buzz amongst the target millennial audience, selling out in five minutes, and reaching over 12.8 million Australians and Kiwis.