Adhesive PR | The Living Room
Adhesive PR - BIG AGENCY THINKING COUPLED WITH A FAMILIAR CULTURE. Our agency heads have taken learnings from their experience at multi-national agencies to craft a distinctive and ownable offering. We celebrate our independence. We are masters of our own destiny. Our services include 5 pillars: Public Relations, Social Media, Influencer, Content and Events
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The Living Room

The Living Room Gets Lost in L.A.

Category
PR
About This Project

Many flock to the ‘City of Angels’ to explore the iconic sites of Hollywood, however some travellers aren’t aware that L.A. is a ‘city of cities’ with many neighbourhoods ready to be discovered.

Adhesive brought the destination’s new brand campaign ‘Get Lost in L.A‘ to life, with a non-paid content partnership with Network Ten’s The Living Room. We collaborated with the program’s producers to pinpoint 11 different story angles across our content pillars – culinary, outdoors, glitz & glam and arts & culture. The diverse stories featured in a one hour Los Angeles special, with additional stories broadcast throughout 2016 helping to keep the destination front of mind and driving interest in repeat visitation.