Adhesive PR | Vodafone Foundation
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Vodafone Foundation

Helping solve cancer in our sleep.

Category
PR
About This Project

Nearly every Australian has been touched by Cancer. But what if fast tracking a cure could be as simple as catching some zzzs? The Vodafone Foundation and Garvan Institute of Medical Research have helped take the fight from the laboratory to the bedroom, with a free smartphone app called DreamLab. The processing power of Australian mobile devices has been pooled together to create the nation’s first ‘smartphone supercomputer’ to help cancer research. The launch achieved buzz internationally and helped Vodafone reach a 1/3 of their yearly app download target in just five days.