Adhesive PR | Vodafone Foundation
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Vodafone Foundation

Vodafone Foundation joins forces with HSM to change drinking habits.

About This Project

The Vodafone Foundation’s purpose is to empower charities to use the power of mobile technology to improve the health and wellbeing of Australians. Teaming up with Hello Sunday Morning, a movement for alcohol behavioural change, the ambition was to help Aussies trade hangovers for new experiences. The solution: ‘HSM’ a world-first smartphone app designed to help reclaim hangover-free Sundays and reduce reliance on alcohol in just two minutes every week. A robust PR campaign leveraging data, ambassadors and case studies, raised sustained awareness over a 6 month period.